Worthing, West Sussex
Prepared 7 September 2026
Your Turf Report
Kestrel Strength & Conditioning
Three gyms within 4.2 miles sell coached sessions to the same Worthing member you do. Here is what they charge, what they advertise, and where your 50 empty places are.
You have room for 50 more members. At your lowest rate that is £45,000 a year sitting in empty places.
Three gyms near you run the same model, and those 50 people are training at one of them. One has kept ads live for 187 days. You run none.
On price you sit third of four at £100. You are the only one of the four with no contract and no joining fee, so on the money a member hands over to start, you are the cheapest in the group.
Have a skim over this before our call. We will go through it properly when we talk.
3 Gyms near you selling coached sessions |
£100 Your monthly rate, third of four |
50 Places open on your own timetable |
£45,000 A year sitting in those places at your lowest rate |
41 Your Google reviews, fewest of the four |
187 days Longest ad run by a gym near you |
01
You Have 50 Places Sitting Empty
Room for 150, 100 in. At your lowest rate those 50 places are £3,750 a month, or £45,000 a year. Half of them is £22,500 without another square foot of space.
Your timetable, one dot per place
Your capacity of 150 against your 100 current members, priced at your £75 rate. Invented for this sample.
Everything after this is about where those 50 people train now and what it takes to move them.
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On the call What is a new member actually worth to you? One idea: work it from tenure rather than the monthly fee, since that number sets what you can afford to spend to win one. I have the calculation built around your £75 and £100 rates and we run it live once you tell me how long your members stay. |
02
You Are Not the Most Expensive Gym in Worthing
Two of the three charge more than you. All three ask for a joining fee, a term, or both.
| Business | Monthly | Second option | Contract | Joining fee | Month one |
|---|---|---|---|---|---|
| Meridian Performance | £125 | £85 (2 a week) | 3 months | £50 | £175 |
| The Old Dairy Gym | £110 | £80 (10 sessions) | Rolling | £40 | £150 |
| Kestrel Strength & Conditioning | £100 | £75 (2 a week) | None | None | £100 |
| Sea Lane Fitness | £95 | £70 (5 classes) | 12 months | £30 | £125 |
All prices invented for this sample. No pricing was collected or verified for any business, and the businesses are fictional.
What a member pays in month one
Monthly rate plus joining fee. Invented for this sample.
Sea Lane undercuts you by £5 a month and then charges £30 to walk in, so a member starting with them pays £125 in month one against £100 with you. That comparison is not anywhere on your website.
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On the call How do we make your first month the reason people pick you? One idea: show what a member actually pays to start with you next to what they pay elsewhere. I have built the comparison off your £100 and their joining fees, and we pick how you show it. |
03
One of Them Has Been Advertising Since March
| Business | Platform | What the ad leads with |
|---|---|---|
| The Old Dairy Gym | Meta | A six week challenge with a start date |
| Sea Lane Fitness | Google Search | Their own name and "pilates worthing" |
| Meridian Performance | None | |
| Kestrel Strength & Conditioning | None | |
All advertising activity invented for this sample. No ad library was consulted and no business named here is real.
Days each campaign has been live
Invented for this sample. No ad library was consulted.
187 days is the finding. A gym your size does not fund six months of ads out of hope. The safe read is that paid works in this postcode for a business like yours, at a price like yours.
What is in the best one. The Old Dairy ad that has run longest is a phone clip of a member talking, a six week block, and a date it starts. It sells a beginning, not a membership, which is why it keeps working while the rest get swapped out.
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On the call What would your first campaign actually say? One idea: run a short promotion or a one time offer, and film the members who take it so the ad has something honest in it. I have drafted angles off what your three competitors are already running. |
04
Two of the Three Are on TikTok. You Are Not.
Followers, Instagram and TikTok
Sea Lane and The Old Dairy post daily. Meridian posts twice a week, you post three times. Facebook does not publish follower counts publicly, so none are shown for anyone. Figures invented for this sample.
Sea Lane's 8,900 is the largest local following on any platform, and it sits on the one you are not using. What each of them actually posts is in their own section below.
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On the call How do we get you onto TikTok without adding hours to your week? One idea: film one session a week and cut it up, so a single hour covers the month. I have mapped which of your sessions films best and what a month of it looks like. |
05
You Have the Best Rating and the Fewest Reviews
Google reviews, by count
Ratings: Kestrel 4.9, Meridian 4.9, The Old Dairy 4.7, Sea Lane 4.6. Invented for this sample.
Sea Lane carries nearly four times your count. Someone comparing two gyms on a phone reads the number before the score, so 41 works against you in a way 4.9 cannot fix on its own.
06 · Competitor
The Old Dairy Gym
1.3 mi · £110/mo · 4.7 (128 reviews)| The business | Class led functional training in a converted unit, owner run, five coaches. Sessions hold 16 to 20, which is double what you put in a room. |
| Reviews | 128 reviews at 4.7, three times your count. Members praise the atmosphere. The complaint that keeps coming back is class size, named four times in the last year, with people saying sessions are too full to get corrected. |
| Social media | Daily on Instagram, 3,120 followers, plus 2,400 on TikTok. Almost all of it is events, competitions and member celebrations. Very little of it shows coaching. |
| Advertising | Meta, live for 187 days, built around a six week challenge with a fixed start date and member clips filmed on a phone. |
| Where you win | Their own members are writing your sales argument in public. You cap at 8, they run 20, and the people complaining about it live 1.3 miles from your door. |
07 · Competitor
Sea Lane Fitness
3.4 mi · £95/mo · 4.6 (154 reviews)| The business | Reformer pilates and low impact classes, owner run, mostly female membership. Twelve month term with a £30 joining fee, and the best looking website of the four. |
| Reviews | 154 reviews at 4.6, the largest count locally. Instructors get the credit. Eleven reviews across two years describe trouble cancelling inside the term, which is an admin complaint rather than a training one. |
| Social media | Daily on both. 4,410 on Instagram and 8,900 on TikTok, the biggest local following anywhere. Studio shots and instructor clips, produced to a standard the others do not match. |
| Advertising | Google Search only, 61 days, bidding on their own name and on "pilates worthing". Nothing on Meta. |
| Where you win | Their members reach the end of a twelve month term and refuse another one. Those people have already paid for coaching once, which makes them the warmest group in this report, and your no contract terms answer their exact objection. |
08 · Competitor
Meridian Performance
4.1 mi · £125/mo · 4.9 (86 reviews)| The business | Semi private coaching capped at 6, owner and two coaches, consultations rather than trials. The closest match to how you train people and the highest price in the group. |
| Reviews | 86 reviews at 4.9, the highest rating locally and double your count. Two reviews mention waiting weeks for a slot, which points at a business close to full. |
| Social media | Instagram only, twice a week, 1,510 followers. Coach to camera explaining one thing at a time. Low output, and it converts better per post than the two daily accounts. |
| Advertising | None. They fill on referral, which works until it stops. |
| Where you win | They charge £125 with a three month commitment and a waiting list. Someone who wants coaching this week, without signing a term, has you and nobody else at that price. |
09
Who Your Marketing Should Be Aimed At
Three groups, in rough order of how fast you could reach them. This is the outline. We will go into detail on the call.
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Coming off a contract Members finishing a twelve month term at Sea Lane who liked the training and not the terms. They have already paid for coaching, so you are not selling the idea, only the room. |
Crowded out People in classes of 20 who cannot get corrected and are saying so in public reviews. Your cap of 8 is the answer to a complaint they have already written down. |
Priced out of Meridian People who want coached sessions but not £125 and a three month commitment. You sit £25 below them with nothing to sign. |
Where to reach them
All three already train somewhere, so they are not searching. Meta covers a 5 mile radius, reaches every one of these gyms, and lets you put a message in front of people who follow your competitors. Search is worth holding for your own name and little else.
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On the call Which of the three do we go after first? One idea: start with the group that has already bought coaching once, since they need the least convincing. I have worked up an approach for each of your three and we pick which one you open with. |
10
Your SWOT
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Strengths
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Weaknesses
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Opportunities
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Threats
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Three things to talk through
| 1 |
What steps can we take to get you more reviews? One idea: run a promotion or a one time offer for members in exchange for a review or a clip we can use. I have written up the versions that suit a gym of your size and your 41 review base. |
| 2 |
How do we answer six months of their advertising? One idea: one message, one small daily budget, left running long enough to read. I have sized a starting figure against your £100 rate and we sanity check it against your tenure. |
| 3 |
How do we get the cap of 8 in front of people? One idea: put the number on everything, from your page to your posts, since it is the one thing the gym down the road cannot copy this month. I have listed the places on your own pages where it should sit. |
Sources
None. This document is a sample. No research was carried out, no business was contacted, and no listing, review, price, advertisement or social account was read. Every number, name, rating and date above was written to demonstrate the format of a Your Turf Report.
Important. Please read.
This is a sample document containing fictional data. Kestrel Strength & Conditioning, The Old Dairy Gym, Sea Lane Fitness and Meridian Performance are invented businesses. Any resemblance to an existing gym, brand, person or trading name is coincidental and unintended. Worthing is used as a setting only, and nothing here describes any business trading there.
Every figure is invented. Prices, member numbers, capacity, review counts, ratings, follower counts, advertising activity, campaign durations and revenue estimates were written for illustration. They are not research findings, not estimates, and not drawn from any dataset, public record or third party source. No organisation named anywhere in this document supplied, reviewed or endorsed any part of it.
Do not rely on this document. It exists to demonstrate the structure and style of a Your Turf Report, and for no other purpose. It is not advice of any kind, financial, commercial, marketing, legal or otherwise, and it is not a substitute for advice from a qualified professional who knows your business.
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A commissioned Your Turf Report is built from checkable public information about named, existing businesses, with every figure sourced. This sample is not that.
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