Every independent gym within four miles of you, what they charge, who’s running ads right now, and how many more members you could be carrying, using your own numbers, not a national average. Book a call and I’ll walk you through yours.
Every figure sourced from ONS Census Companies House local press your own numbers
One member is worth
£2,604
a year, on this gym’s own pricing
Your Turf Report
Your gym,
in numbers
Every claim sourced
Where the empty spots are
Recommended platform
Meta: Facebook & Instagram
Your two biggest local age bands are 35–49 and 50–64. That is where they are.
Where you sit on price
6×
the regional average, and here is exactly how to justify it.
Sound familiar?
Membership feels unpredictable. Ad spend feels like a guess. And every month you don’t know exactly why members are leaving, or what would actually bring new ones in.
You shouldn’t need a marketing team and a data team just to compete with the gym down the road.
Which is where I come in
I know how hard it is to grow a gym with limited time and no in-house analyst. That’s exactly why I built this: real local market data, real competitor intelligence, and clear recommendations, not more guesswork.
7
competitors profiled
Every gym in reach of yours, priced, reviewed, and read.
22.4%
of the town, in one age band
The biggest and fastest-growing group near one real client. Census-verified.
£2,604
value of one member, per year
Worked out on that gym’s own fee, never an industry estimate.
0
claims left unsourced
Positioning, pricing, SWOT, adverts, capacity. Every claim cited, or labelled an open question.
What you actually get
A consultant charges for strategy. An analyst charges for the data. A retainer charges for delivery. I do all three as one engagement, because none of them work properly on their own.
Competitor intelligence, brand positioning, and advertising platform selection, grounded in real local market data, not in what worked for a gym in another county.
Every competitor in your catchment, priced and profiled, cross-referenced against your own district’s demographics and income data.
Not a one-off consulting engagement that ends with a slide deck. A pipeline that produces a polished, sourced report for your gym, and can run again as things change.
Inside the report
Every gym owner already knows roughly what is wrong. What they rarely have is the number next to it. These are the four the report always answers.
Every spare place priced at your own membership fee, so the gap comes back as a pounds figure, not a percentage.
Real figures from a real report. The gap is not the problem. The comparison is. I give you the argument that closes it.
35–49 is the largest band in this gym’s district, and still growing.
One recommended platform, chosen on your local demographics. Plus three drafted ad sets aimed at gaps your competitors have left open.
3
actions, ranked
A full SWOT, then three things to do about it, in order.
For a full worked example of the report, see the sample report page.
Your plan
You don’t need to prepare anything or learn a system. Tell me where your gym is, and the rest happens before I take up any more of your time.
01
Location, member count, current pricing. That’s enough for me to start. Everything else I need is already public: your reviews, your local press, your record at Companies House, and the census and income data for your district.
02
Every competitor within reach, priced and profiled, what their ads are saying right now, and what local demand actually looks like against your district’s own numbers, not a national average.
03
Who to target, what to say, where to advertise, and why. One document, read in a sitting, not a dashboard to learn. Fact-checked back to source before it reaches you, with anything unproven labelled as an open question rather than dressed up as a finding.
We don’t know how full you are right now, and that is the single most valuable number we’re missing. From a live client report. When I can’t calculate something, I say so and ask.
Honest beats impressive.
Anything I can’t verify gets labelled as a guess. Anything I don’t have gets asked for directly. Every gym owner has been sold a confident-sounding marketing deck before. The thing that earns trust is showing your working, including where the working runs out.
See the method in fullStart here
There’s a calculator that works out what your empty spaces are worth at your own fee, and a free 15-minute call that gets you the real numbers for your catchment.
January is the busiest sign-up month of the year for gyms. Being ready for it means the research has to be done before then. That’s the plan, not a sales line.
Steady membership, ad spend that actually converts, and decisions backed by your own data.
Members quietly leaving for gyms that already do this, and marketing spend you can’t explain.
If your market turns out to be one I can’t source properly, I’ll tell you that on the call instead of padding it out.